Piret Ilves
Advocate for Conscious Clothing
Born in 1983, Piret Ilves grew up during Estonia’s re-independence, witnessing a rapid shift from material scarcity to Western-style overconsumption, a perspective that informs her interest in consumer culture and its limits. She previously founded a womenswear label built on natural materials and responsible production. Today, she focuses on research, analysis, and advocacy, situating clothing within the context of climate change and responsibility rather than product.
Piret sees clothing not as costume or fashion, but as a material, social, and ethical object. Drawing on a background in fashion design and cultural studies, she examines what clothes do in films – and also what they don’t do: how they organise bodies, structure class and social roles, shape identity, signal power, and expose labour.
Other posts by Piret Ilves
Clothes and control: undressing Emerald Fennell’s Wuthering Heights
British period drama is imbued with Instagram energy and functions as an engine for clothing consumption, argues Advocate for Conscious Clothing Piret Ilves
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Clothes and control: the dress outlives its creator
Advocate for Conscious Clothing Piret Ilves unravels Alex van Warmerdam’s The Dress and reveals that our social responsibility does not end at the moment of creation
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Clothes and control: Triangle of Sadness as a case study
Rough waters and unreliable clothes: Advocate for Conscious Clothing Piret Ilves reveals the endurance of textiles and the fragilities of the homo consumericus
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Clothes and control: wear it on your sleeve!
Advocate for Conscious Clothing Piret Ilves dissects the Norwegian entry at this year's Tallinn Black Nights Film Festival; she reveals the weight but also the responsibility that the characters and their attire must bear
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A Microphone in the Head (Mikrofon Peas)
FILM REVIEW WORKSHOP: the sudden death of a man triggers a chain of absurd events, in a movie overflowing with symbolisms, topics and messages - from the PÖFF Shorts section of the 29th Tallinn Black Nights Film Festival
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